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News article
Published at 23 September 2026
Event
Evercare Medical Finalist for B2B Marketing Manager 2026
Evercare Medical is proud to share that our Marketing & Digitalisation Director, Johanna Pollnow, has been selected as one of five finalists for Sweden's Marketing Manager of the Year B2B 2026, presented by Sveriges Marknadsförbund. The winner will be announced at Tendensdagen Stockholm, Årets Marknadschef, Årets Varumärke on 28 October. We see this nomination as recognition of a broader journey across Evercare Medical.
Over the past years, teams across our organisation have worked together to strengthen our brands, expand digital capabilities, improve customer education and support healthcare providers across Europe. A key part of this journey has been the development of our brand Embra.
The Embra journey combines customer value, product excellence and sustainability. Through initiatives such as Life Cycle Assessments, supplier collaboration, product transparency and sustainability communication, Embra contributes to Evercare Medical's broader ESG ambitions while helping customers make more informed decisions.
Building a strong healthcare brand is never the result of one person or one function. It is shaped every day through collaboration between product management, sourcing, quality, regulatory affairs, sustainability, sales and marketing teams.
"I am honoured by the nomination, but I see it above all as recognition of what we have achieved together. Strong brands are built by committed people across many functions, and I am proud of the journey we have been on with Embra and Evercare Medical." - Johanna Pollnow.
Regardless of the outcome, we are proud to see Evercare Medical represented among Sweden's leading marketing organisations and view this recognition as encouragement to continue building strong brands, stronger customer relationships and a more sustainable healthcare future.